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Portico Capital Advises Bulletin Intelligence on Sale to Cision

March 28, 2017
Greenwich, CT

Portico Capital Securities announced today that it served as the exclusive financial adviser to Bulletin Intelligence, LLC on its sale to Cision. “We are pleased to have represented Bulletin Intelligence in its sale.  Bulletin’s access to C-suite executives and senior government leaders will open new channels for Cision,” said Casey Hofmeister, Managing Director at Portico Capital.  “In addition, Bulletin’s proprietary technology platform, which ingests and distills tens of thousands of sources daily to create succinct, actionable, and customized insights for its clients, can be leveraged across the Cision organization.”

Below are more details from the Company's press release:

Cision Acquires Bulletin Intelligence to Expand Decision-Making Support for Senior Leaders

Industry-leading analysis combines with cloud-based tech to offer daily intelligence briefs

Cision announced today that it acquired Bulletin Intelligence, which has written the daily White House News Summary for the Executive Office of the President since 2001, and which also provides custom, expert-curated executive briefings to the CEOs and C-suites of many of the nation's largest businesses.

The acquisition closely follows Cision's announcement to go public via a business combination with Capitol Acquisition Corp. III (NASDAQ: CLAC) and expands the company's ability to deliver actionable intelligence to senior leadership teams.

Bulletin Intelligence's expert analysts deliver highly-customized must-read briefings to closed audiences first thing each business morning, providing a comprehensive view of news and other competitive intelligence to highest-level corporate and government leaders. Bulletin's accompanying predictive media analytics captures and measures the sentiment from news and social media channels, helping brands and executives understand the opinions of customers, investors, and regulators across the world.

Bulletin Intelligence's elite analysis capabilities, best-in-class talent and deep relationships with world and business leaders will strengthen Cision's current global team of analysts.

Cision also adds Bulletin Healthcare and Bulletin Media branded services to its product portfolio. Bulletin Healthcare digitally delivers medical specialty news briefings each morning to over one million healthcare professionals, including 800,000 physicians. Bulletin Media delivers daily news customized to the professional interests of over 500,000 engineers, educators and manufacturers.

"After our recent announcement to go public, acquiring Bulletin Intelligence is a natural next step toward building the world's most complete earned media cloud platform," explained Cision CEO Kevin Akeroyd. "In an era of excess information and the 24/7 news cycle, the addition of Bulletin's world-class analyst services bolsters our ability to provide data-driven insights that today's executives need to make critical business decisions."

Paul Roellig, founding CEO of Bulletin Intelligence said, "Cision is a natural home for Bulletin Intelligence, Bulletin Healthcare and Bulletin Media. The services will complement the Cision platform, and we have been impressed with Cision's new leadership team, its strategic vision and their sincere desire to invest in the business to the benefit of our clients and employees."

Today's strategic acquisition aligns with Cision's overall commitment to equipping companies and brands with the ability to build consistent, meaningful and enduring relationships and results. By combining the power of the Cision Communications Cloud™ with the acumen and analysis of industry professionals, Cision and Bulletin Intelligence will continue to deliver trusted data-driven resources in real-time to senior leaders and communications professionals.

Day-to-day operations at Bulletin Intelligence and Cision will not be affected. Bulletin Intelligence's customer service, platform and network of deeply experienced analysts will continue to operate as normal.

Portico Capital Securities LLC served as exclusive financial advisor to Bulletin Intelligence with respect to this transaction. Terms of the transaction were not released.

About Cision

Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communications Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. For more information, visit www.cision.com or follow @Cision on Twitter.

About Bulletin Intelligence

Bulletin Intelligence and its Bulletin Healthcare and Bulletin Media subsidiaries deliver fully-customized (bespoke) intelligence briefings to the world's most demanding executives in leading businesses, government entities, and associations, reaching a combined daily audience of over 1.5 million professionals. Briefings analyze and synthesize the most comprehensive and relevant set of news, social media, and other sources of competitive intelligence, all based on the client's corporate, brand, competitive, industry, policy, legal, and financial priorities. Called the "perfect antidote to information overload" by a Fortune 50 CEO, the briefings put the entire management team on the same page every morning – facilitating faster and more consistently informed decision-making. Bulletin Intelligence complements its briefing solutions with a set of analytics solutions that quantitatively measure the effectiveness and impact of media coverage on the company's overall brand reputation, on specific brands, and against key competitors. Bulletin emphasizes its responsive, white-glove services and is an industry leader in client retention. Today, more than 90% of its client CEOs read their Bulletin Intelligence briefing. Bulletin Intelligence is headquartered in Reston, VA.

About Capitol Acquisition Corp. III

Capitol Acquisition Corp. III is a public investment vehicle formed for the purpose of effecting a merger, acquisition or similar business combination. Capitol is led by Chairman and Chief Executive Officer Mark D. Ein, and President and Chief Financial Officer L. Dyson Dryden. Capitol's securities are quoted on the Nasdaq stock exchange under the ticker symbols CLAC, CLACW and CLACU. The company, which raised $325 million of cash proceeds in an initial public offering in October 2015, is Capitol's third publicly traded investment vehicle. The first, Capitol Acquisition Corp., created Two Harbors Investment Corp. (NYSE: "TWO"), a leading mortgage real estate investment trust (REIT) and the second, Capitol Acquisition Corp. II, merged with Lindblad Expeditions, Inc. (NASDAQ: "LIND"), a global leader in expedition travel.

About Portico Capital Securities, LLC

Portico Capital provides independent strategic and financial advisory services in the areas of mergers & acquisitions (M&A), recapitalizations and capital raisings exclusively to private and public companies in the global information and business services/software sector.  The firm, founded in 2000, has offices in Greenwich, Connecticut and London, England. For more information, please visit http://www.porticocapital.com. 

PORTICO CONTACTS

S. Searcy Dryden, General Partner
searcy@porticocapital.com
(203) 661-7719

Casey N. Hofmeister, Managing Director
casey@porticocapital.com
(203) 661-7763