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Portico Capital Advises Oversee.net on its Acquisition of ShopWiki Corp.

January 28, 2011
Greewich, CT


Portico Capital Securities announced that it served as exclusive financial adviser to online marketing and domain monetization leader Oversee.net on its acquisition of ShopWiki Corp. “It was a pleasure to work with Oversee on this highly strategic and successful transaction,” noted Mark E. Roszkowski, Principal at Portico Capital. “ShopWiki will be Oversee’s foundation in the retail vertical and is a perfect fit for Oversee’s expertise in optimizing Internet traffic and improving consumer buying decisions.”

Portico identified the acquisition opportunity and worked with Oversee’s senior management to negotiate and execute the transaction. Terms of the acquisition were not disclosed.

Below are more details from the Company's press release:

Oversee.net Acquires ShopWiki As Anchor Property in Retail Vertical Market


Company acquires New York-based multinational shopping search engine to expand its portfolio of websites that help consumers make informed purchase decisions

LOS ANGELES and NEW YORK (January 28) — Oversee.net® has acquired ShopWiki Corp., parent of the multinational Internet shopping search engine, the companies said today.

The acquisition is the first in the consumer retail space for Oversee’s expanding Vertical Markets division, which is further developing the company’s contextual search and comparative results capabilities to create site experiences that help consumers make purchase decisions.

ShopWiki, founded in 2005 and majority-owned by growth equity firm Generation Partners, has shopping comparison websites serving 11 countries in North America, Europe and Australia. The sites help users find places to purchase products for sale on the web by intelligently searching and organizing nearly half a billion consumer offerings.

Oversee establishes retail presence Oversee, which operates successful comparison sites in the travel and financial services sectors like LowFares.com™ and CreditCards.org, was attracted to ShopWiki because of its potential to serve as a cornerstone of Oversee’s retail presence. “ShopWiki is the most comprehensive shopping search engine in the market,” said Oversee CEO and President Jeff Kupietzky. “The acquisition is a perfect fit with our ability to apply our expertise in acquiring and managing Internet traffic to improve comparison and buying decisions for consumers.”

ShopWiki CEO Rory Cumming was attracted to Oversee for similar reasons. “Oversee provides services for over 10 million domain names and has unique insight into consumer preferences and Internet traffic,” he said. “Through contextual search, consumers who navigate through Oversee’s network of names will see relevant offers more often with ShopWiki.”

Cumming will serve as Oversee’s General Manager, Retail, and will continue to run the property from New York as a wholly-owned subsidiary of Oversee and as a section of Oversee’s Vertical Markets division.

A Generation Partners Investment
Generation Partners, a $350 million private investment firm, was the company’s largest shareholder and only institutional investor. “ShopWiki has been a great investment for our firm,” commented John Hawkins, Managing Partner at Generation Partners. “The company’s proprietary technology proved to be a true differentiator in a competitive market and allowed ShopWiki to grow its top-line revenues at a rate several times that of the overall market. ShopWiki is one of several successful investments Generation has made in the online advertising and media industries. Others are Demand Media, an internet-based model for creating high quality, commercially viable content, which recently completed a public offering, and iCrossing, a leading global digital advertising agency which was recently sold to Hearst Corporation. We continue to focus on this sector and look forward to making several additional investments in the space that capitalize on the same online advertising trends that made ShopWiki so successful.”

“The ShopWiki management team, led by CEO Rory Cumming, has done an outstanding job building the company,” said Louis Marino, Vice President at Generation. He added, “ShopWiki is an example of Generation’s investment strategy: we specialize in providing growth capital to exceptional entrepreneurs, focus exclusively on high-growth service businesses and generate our returns through core business growth, rather than through financial leverage.”

About Oversee.net
Oversee.net® is the leader in Internet real estate, specializing in monetizing, registering, selling and developing domain names. The company provides an array of managed services to domain investors, corporations, and individuals across more than ten million web sites. Oversee owns one of the largest portfolios of domain names in the world—more than 1 million names. The company’s unique optimized technology connects consumers and advertisers with highly relevant advertisements. Headquartered in Los Angeles with offices in Portland, Oregon, Pompano Beach, Florida, New York City and Frankfurt, Germany, the company’s core brands include DomainSponsor®, SnapNames®, Moniker®, DOMAINfest®, LowFares.comTM, Creditcards.org, ShopWiki.com, and AboutAirportParking.com®. To learn more, please visit www.oversee.net.

About Generation Partners
Generation Partners is a private equity firm with $350 million of capital under management with offices in Greenwich, CT, San Francisco, CA, and Austin, TX. Generation provides equity capital to growth companies and pursues both majority and minority investments. Generation specializes in recurring revenue service businesses concentrated in three industry groups: Business & Information Services, Healthcare Services & Software and Media & Communications. Over the past 23 years, the firm’s principals have invested in more than 50 companies including: Post University, Sterling Infosystems, Virtual Radiologic, Agility Recovery Solutions, MedVance Institute, Demand Media, HotJobs, thePlatform for Media, iCrossing, High End Systems, and many others. For more information on Generation Partners, please visit www.generation.com.

About Portico Capital Securities, LLC
Established in 2000, Portico Capital Securities is the leading merchant bank with an exclusive focus on the Information and Business Services industry. Portico provides M&A and private capital financing advisory services to the leading private and public growth companies in this Industry. For more information about Portico Capital’s services, transactions, and experience, please visit http://www.porticocapital.com

PORTICO CONTACT
Mark Roszkowski, Principal
mark@porticocapital.com
203.661.7692